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About Pohlmans Corporate Profile Best Practice nursery at the forefront of leading edge technology
Pohlmans Nursery is at the forefront of leading edge technology from around the world to ensure efficient production techniques.
Through the company's own research and development and through a partnering program with multi-national suppliers Pohlmans produces a consistently high quality product by leading the industry in variety selection, germination techniques, environmental control, nutrition and pest & disease control.
Strong Growth driven by core development Innovation, technology and marketing
The nursery has enjoyed double-digit growth over the past 10 years which has been driven by 3 core activities:
- production and packaging automation
- climate control technology enabling the introduction of specific new plant varieties
- strong emphasis on brand marketing.
The nursery has been successful in diversifying its core business into new and emerging markets through innovative product development and packaging design suitable for marketing to a broader consumer base. The product range is marketed through major retail grocery chains, department stores, hardware, nursery groups and garden centres and individual nursery operations.
Industry recognition and market leadership Quality plants and pioneering marketing and promotions
Pohlmans nursery has received industry recognition for its major contributing role in pioneering revolutionary new branding, marketing and promotional strategies that have helped influence consumers understanding of greenlife within the mass retail markets.
Most of Pohlmans brands enjoy market leadership within their market sector. Recently the Nursery division has developed a new process to market and distribute specific product ranges enabling expanded distribution to the southern eastern seaboard states in Australia.