Corporate Profile

Pohlmans Nursery is at the forefront of innovation and technology from around the world to ensure efficient production techniques. Through the company’s own research and development and through a partnering program with multi-national suppliers Pohlmans produces a consistently high quality product by leading the industry in variety selection, germination techniques, environmental control, nutrition, pest and disease control.

The nursery has enjoyed double-digit growth over the past 10 years which has been driven by 3 core activities:

  • production and packaging automation
  • climate control technology enabling the introduction of specific new plant varieties
  • strong emphasis on brand marketing.

The nursery has been successful in diversifying its core business into new and emerging markets through innovative product development and packaging design suitable for marketing to a broader consumer base. The product range is marketed through major retail grocery chains, department stores, hardware, nursery groups and garden centres and individual nursery operations.

Pohlmans nursery has received industry recognition for its major contributing role in pioneering revolutionary new branding, marketing and promotional strategies that have helped influence consumers understanding of green life within the mass retail markets. Most of Pohlmans brands enjoy market leadership within their market sector. Recently the Nursery division has developed a new process to market and distribute specific product ranges enabling expanded distribution to the southern eastern seaboard states in Australia.


Hidden Valley Herb Farm
Company Profile

Hidden Valley Herb Farm is a wholly owned subsidiary of Pohlmans Nursery Pty Ltd located in the Lockyer Valley west of Brisbane in Queensland, Australia. Pohlmans Nursery, a family owned company, commenced operations in 1976. Today, the company is recognised as one of the largest and most technically advanced growing operations within the Australian nursery industry.

We at Hidden Valley Herb Farm recognise that most people today are looking for a more holistic and natural approach to their well being, and, coupled with a desire for new culinary tastes and experiences, have undertaken to market our Hidden Valley Herb Farm range as potted herbs throughout Australia.

Like all things good and healthy, fresh is best and herbs provide their best taste, aroma and therapeutic values when consumed fresh from the living plant.